When Colin Marry took over the family farm, he wanted to change how we think about meat production. Focusing on quality rather than quantity, he experimented with adding olives and rapeseed oil to the pigs diet, and discovered that not only were the animals healthier and happier, but the meat tasted like nothing he had tasted before.
The brand identity focusses on communicating the idea of a naturally better flavour, with improved levels of Omega 3 and added health benefits. A distinctive pig icon incorporates spirals in reference to the location in the Boyne Valley, and the rich history of quality food production in the area.
Packaging is kept clean and simple with a focus on messaging to inform the customer of the product benefits, with a touch of gold in the logo to position Olive Pork as a premium product.